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Do you find that people are only consuming one piece of the content you create?
Do you struggle with sticking to one thought or topic per piece of content you create? Do you struggle with the concept of going very deep on one specific thing? Do you feel your content will be too short if you stick to only one topic? Do you find that people are not eager to interact with you after consuming your content?
Many times, the fear of someone only consuming one piece of content is buried so deep that we do not feel it as fear. All we see are the effects of the fear. To overcome this fear when we create content, we pack multiple ideas into one piece of content. When we pack multiple ideas into a piece of content, we lose the people we are trying to reach by not allowing them to focus on what really matters. When this happens, there are many excuses we make. We do not want to shortchange people. We want to give people everything we have. We just must tell them this one more thing. To beat this fear demon, start by changing your perspective.
To change your perspective, while creating a piece of content, say to yourself, “Focusing on one point will be beneficial to the people consuming my content. When they get something out of this piece of content, they will come back for more.”
Make your content easy to digest and people will eat it up.
How this applies to authentic empathy…
When it comes to authentic empathy and the fear of people only consuming one piece of your content, I invite you to have a high level of authentic empathy for your audience. While the content you are creating may flow naturally from you, it does so because of your experience level with the subject matter. Because you know the subject so well, it is easy for you to jump around from one topic to the next and follow your own line of thinking. If someone who is less experienced with the subject matter of your content is consuming your content, they will not be able to jump around from topic to topic as easily as you. I invite you to believe that most of your ideal audience is less experienced on the topic that you are. I invite you to allow this belief to guide you to stick to one topic per piece of content you create.
How this applies to WACASHWI…
When it comes to WACASHWI and the fear of people only consuming one piece of your content, until you mitigate this fear, the content you create will be less than effective. Once you do the daily invitations below, you will have a better understanding of how much this fear impacts you. If you find that this fear has a significant impact on you, I invite you to consider adding a task to overcome this fear demon early in the process. Once you beat this fear demon, you will create more effective content, grow a bigger audience, and increase your level of success.
Your daily invitations…
- I invite you to think about the last three pieces of content you created.
- I invite you to consider if you stuck to a specific point or if you varied off topic even a little bit.
- I invite you to write down your thoughts, feelings, and actions in your journal.
- I invite you to recreate your content to ensure you focus on one specific topic and test the new content with your current audience.
Final step – how will you implement one thing you learned today in your life?